is a visionary operations executive and luxury brand architect with three decades of transformative leadership. as Director of Operations at X Level Agency and a Brand Strategy Consultant for its clients, she seamlessly blends creative ambition with operational precision to drive meaningful, measurable impact.

a former powerhouse at Neiman Marcus, Lori led $50M–$100M merchandise portfolios with consistent double-digit growth, redefining the Women’s Couture and Advanced Contemporary divisions. she built strategic vendor partnerships that increased margins by 7%, launched over 30 trendsetting collections annually, and produced high-impact events that generated $100K+ in single-day sales.

In her dual role, Lori designs scalable infrastructure that empowers both agency and client success. her consulting work spans product development, experiential storytelling, and partnership cultivation, bringing a refined understanding of the luxury consumer and market dynamics. Internally, she optimizes agency workflows and cross-functional collaboration to ensure every project is executed with both efficiency and excellence.

a strategic mentor and innovative thinker, Lori blends creative intuition with analytical rigor, forecasting trends, driving profitability, and elevating brand narratives. from intimate salon-style previews to immersive fashion experiences for 500+ guests, she curates every detail with precision. For brands navigating the evolving landscape of modern luxury, Lori offers a rare dual lens: operational excellence fused with uncompromising artistry.