A trailblazer fusing luxury with purpose, Xitlalt Herrera brings over two decades of expertise across communications, creative direction, entertainment, and brand development, spanning from the Americas to Europe, Texas, New York, LA, and Miami, with her multi-hyphenate career. She began in media and entertainment, then established her legacy during a fifteen-year tenure at Neiman Marcus, where she spearheaded innovative luxury experiences designed to drive consistent market growth with the top luxury houses in the world. She is known for delivering double-digit increases through her public relations strategies.

Grounded by a deep fluency in both English and Spanish markets, she serves as Creative Director and Cultural Curator with an intuitive understanding of authentic storytelling, strategy, and design. Her signature approach energizes brand narratives, where others see limitations, she sees possibilities. from intimate fashion moments to large-scale cultural events that consistently resonate with diverse audiences.

Championing philanthropic excellence through a luxury fashion lens, her initiatives with organizations such as ArtPace, Mercado Global, The Public Library Foundation, and the Tobin Center for the Performing Arts earned her the prestigious Donna Muslin Award from Fashion Group International, amongst other awards. Translating vision into action, Xitlalt dedicates 10% of net profits to empowering women and children through arts, education, and mental health initiatives while nurturing the next generation of creative leaders through dedicated mentorship and community engagement. She expertly curates visions and leaves a sparkle of light everywhere she goes.

“My goal in life is to leave this beautiful world better than I found it. That is why excellence means so much to me, for when my clients excel, they become beacons for others to excel, and together we become a lighthouse of possibility.” -Xitlalt